Types Of Paper In Catalog Printing & Paper Packaging

There are numerous things that are essential to brochure design. The cover page design and the design of your catalog's product pages all play essential roles in designing a catalog that will bring in brand-new consumers and sales.

None of the things mentioned above are more important than the type of paper you will select to print your brochure on. In this article I will go over some of the lots of paper choices you have to print your catalog on.

First you require to decide if the cover will be the exact same paper as the rest of your brochure. In many cases the cover will be of much heavier weight then the interior pages.

2nd you will need to choose uncoated or layered paper for printing your brochure. Layered paper is for the glossier layouts and uncoated is more cost-effective, but can still show your items well.

So you have two things to consider initially, "Will it be glossy paper or not?", "Will my cover be the very same weight as the interior pages of my brochure?"

Once you have actually answered those 2 questions the next choice is what the weight of the paper will be. Many catalogs choose 60, 70, or 80 pound. weights. It would be 60lb uncoated or coated, 70 lb. Uncoated or layered. 80 lb. Paper generally is only chosen for 80 pound. Weight and above. Also, not all paper is determined by weight. Some is measured by thickness or "points".

Now the above is truly over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a costly or high-end product.

There are likewise other factors to consider when choosing the paper your catalog will be printed on. Such as the approach of printing you are going to select.

If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or coated paper. A cold-set web press can not print on layered paper.

If your printer uses a sheet-fed press then you can select from any of the high quality documents they have readily available. The very same opts for printers that do digital printing.

It will depend a lot on the printer you pick. You need paper soap to learn what type of paper is offered check here and you will want to see samples of the paper to get a better concept of get more info which one you desire to print your brochure on. Also ask your printer to suggest the different kinds of paper they believe will be the finest for your catalog.

Here is a list of some of the kinds of paper your printer might have available for you to select from or may have the ability to order for you.

Four things figure out the quality of the paper, opacity, brightness, surface, and ppi. (Pounds per inch) Brightness affects the contrast and luster of the paper. If a paper is too opaque, your text and images from one page will be seen through onto another page that your consumer is attempting to read.

Ask your printer to supply you with samples or swatch brochures and a catalog for printing your catalog on the various types of paper prior to you choose. You know what your spending plan is and paper is only one of the costs you have to consider.


None of the things mentioned above are more crucial than the type of paper you will pick to print your brochure on. In this article I will go over some of the numerous paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more expensive paper to select from if you are offering a costly or high-end item.

If you are going to have your brochure printed on a hot-set web press, then you can select uncoated or covered paper. You require to find out what type of paper is available and you will desire to see samples of the paper to get a better concept of which one you want to print your brochure on.

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